Seth Godin geniet met zijn optredens en met zijn boeken, zeker in marketing-land, een goeroe-status. Wanneer je zijn kijk op de wereld ontdoet van de typisch Amerikaanse ‘sales saus’ dan blijkt de man zinnige tips en inspirerende vragen te hebben:
“Because it has always been this way”
That’s a pretty bad answer to a series of common questions.
Why is the format of the board meeting like this? Why do we always structure our annual conference like this? Why is this our policy? Why do we let him decide these issues? Why is this the price?
The real answer is, “Because if someone changes it, that someone will be responsible for what happens.”
Are you okay with that being the reason things are the way they are?
- Seth Godin’s TED Talks
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